The Yoga Travel Co. Brand Strategy

The brief:

The Yoga Travel Co. is a boutique yoga and wellness travel consultancy, founded by Bridget Schaeffers. Bridget and I got in touch in early 2019, and what started as a brief for 30+ retreat pages for the brand’s site launch soon turned into a complete brand treatment.

The solution:

HelloElo helped build the Yoga Travel Co. brand from the ground up – working on everything from thorough brand guidelines to launch party comms, and website copy to a full suite of brand collateral.

The uber-talented Britt Collard got on board as branding design specialist, and worked her magic making sure the brand’s every touch-point looked its beautiful best.   

Our integrated and collaborative approach gave the brand a strong tone of voice, and a clear direction for the future – and marked the beginning of an awesome ongoing partnership with the lovely Bridget.