Website Copy

Your website’s usually your customer’s very first interaction with your business. Kind of like a first date. And like any first date, you want to make the right impression. You should be looking slick, showing off your glittering personality, and leaving customers day-dreaming about introducing you to their parents.

Whether you need a key couple of pages, or the whole shebang taken care of, I’ll write words that’ll keep your customers keen – not just for date number two, but for a long-term, committed relationship.

With a HelloElo web copy package, you’ll get:

  • In-depth competitor research
  • Interviews with employees and past clients
  • A visual layout (AKA wireframes) to clarify the flow and make life easy for your web designer
  • Engaging, entertaining, SEO-friendly copy that’ll convert casual browsers into loyal customers

Brand Strategy

Nothing sets your business apart from its competitors quite like a clear, consistent brand strategy. It’s just so important to nail down who your business is – and, more importantly, who your customers want it to be.

Are they looking for a sassy best pal? A trusted advisor? A no-nonsense disciplinarian?

Whatever your business’s unique personality is, clarifying it will help you cut through the clutter, boost your sales, and grow into a brand your customers don’t want to live without.

With a HelloElo brand strategy package, you’ll get:

  • In-depth competitor research
  • Interviews with employees and past clients
  • A shiny new tag-line
  • An ideal customer avatar, outlining exactly what makes your target audience tick
  • A brand strategy document, clarifying your business’s personality and point of difference
  • A customised tone-of-voice guide, that’ll help your business show up clearly and consistently.

Email Copy

Done right, emails are one of the most valuable tools you can add to your marketing belt. When a customer lets you into their inbox, it’s as though they’ve invited you over for a cuppa. And if you’re planning on popping by, you want to make sure they’re happy to see you – and keen to have you over for round two.

HelloElo can help with:

  • Welcome sequences that start you and your customers off on the best foot ever
  • Newsletters that people will actually look forward to reading
  • Long-play sequences that’ll take customers from slightly sceptical, to throwing their money at you.

Content & Creative

Consistently showing up with compelling content and great creative work is a brilliant way to boost your business, and connect with your customers.

From TV scripts to blog posts, radio ads to how-to videos, I’ve written content and dreamt up creative campaigns for some of New Zealand’s biggest brands – and I can do the same for you.

HelloElo can help with:

  • TV and radio scripts
  • Creative concepting
  • Blog posts
  • Online film scripts
  • Brochures
  • Case studies
  • And a whole lot more.

If you can’t see what you’re after here, drop me a line with a few details,
and I’ll let you know if I’m the right gal for the job.